Zulutrade pushes the limits of social trading

Given its accessibility and the smooth investing experience it offers, the social trading industry has grown exponentially over the past decade. According to a recent report by the ResearchAndMarkets.com market research platform, "Social trading platform Market forecast to 2027 - Covid impact and analysis by Platform, End User and Asset Class", the social trading market is expected to reach 3,775, $16 million by 2027.

In this context, the number of brokers and fintech companies offering social trading solutions has also increased over the years, with social trading platforms such as ZuluTrade ushering in a new era for investing.

A leader in this field, ZuluTrade entered the financial space in 2008, with a pioneering goal in mind - "making trading accessible and easy for everyone". 15years later, the company underwent many transformations, becoming the powerful wealth management social platform it is today.

A different wealth management
What makes ZuluTrade different from other market players? Along with ease of use and transparency, the technology-driven company is proud to have introduced the concept of social wealth management to trading.

“Social investing focused on wealth preservation is not new. However, we are the first to have looked at it from the perspective of building and preserving wealth. By providing traders with the tools, resources and knowledge to build long-term strategies, ZuluTrade takes social investing to a whole new level,” says Tajinder Virk, CEO and Co-Founder of the Finvasia Group, which recently acquired ZuluTrade.

In January 2022, ZuluTrade joined Finvasia Group, a conglomerate comprising other popular financial and fintech brands, such as Fxview, AAAFx, CapitalWallet and ActTrader.

Moving towards wealth management, the firm decided to explore more opportunities in the portfolio management industry, in line with the EU portfolio management license it received in 2016. Existing features have been upgraded and new features have been added to "meet the increasing demands of traders".

"In addition, ZuluTrade is also licensed by the Mauritian regulatory authority, the Financial Services Commission, to provide wealth management services. This is what sets us apart from our competitors and allows us to innovate more in this area,” says Virk.

However, the key to ZuluTrade's success is innovation. Putting investors first, ZuluTrade has developed a powerful broker-agnostic platform that allows traders and investors to invest via ZuluTrade, regardless of which broker they trade with. By integrating solutions such as MT4, MT5, XOH and ActTrader, the social wealth management company enters a new dimension of technological enablement.

Essentially, the platform has a dual role: to empower brokers to diversify their offering and increase trading volumes, and, also, to allow traders to derive more profit from their activity by copying the winning strategies or positions of professionals, regardless of the platform they use.

This unique ability that ZuluTrade has demonstrated over the years has also earned it a leading position in the industry. Crowned "Best Portfolio Management Social Platform" at Forex Expo Dubai and "Best Social Trading Solution" at the 2022 Ultimate Fintech Awards in Cyprus, and "Best Social Trading Solution - MEA" at the UF AWARDS MEA 2023 in Dubai, the innovative fintech continues to empower new and experienced traders.

Riding the wave of social wealth management
One of the notable innovations that ZuluTrade has brought to its infrastructure is the Social Feed. Similar to the social media feed, the social trading platform feed encourages investors to share their trade ideas, exchange knowledge and news regarding their favorite asset classes.

Likewise, professional traders can share their performance with the community and explain certain market movements affecting the evolution of their strategy.

But that's only the tip of the iceberg. ZuluTrade is powered by a host of other cutting-edge tools that put investors in control of their capital, such as ZuluGuard.

To learn more about ZuluTrade, visit their website.