XTB etends its partnership with FC Porto with a "sleeve agreement"

Broker XTB (WSE: XTB) is continuing its streak of recently signed sports sponsorship deals by securing a multi-year contract with the Portuguese football club FC Porto. The XTB brand will appear on the sleeve of the FC Porto men's first-team jerseys during domestic competitions starting in the 2026-2027 season.

Earlier this year, XTB signed a multi-year sponsorship deal with SSC Napoli, shortly after establishing a partnership with the International Basketball Federation (FIBA).

By partnering with FC Porto - an iconic Portuguese football club with international renown - XTB aims to make investing more accessible to a wider audience. This agreement highlights FC Porto's growing appeal among innovative brands and confirms the club's ability to forge partnerships with leaders in their respective sectors.

Through this new collaboration, the XTB brand will be displayed on the men's first-team jersey sleeves during domestic competitions from the start of the 2026-2027 season, thereby gaining exposure to millions of fans through one of European football's most prestigious clubs.

Omar Arnaout, CEO of XTB, says:
"This partnership allows us to significantly increase our visibility in key EU markets while strengthening our ties with football fans. Our collaboration goes far beyond mere branding; we are committed to promoting financial education and fan empowerment worldwide, inspiring meaningful change in how they manage their personal finances by providing the knowledge, confidence, and assurance needed to grow their wealth."

This global vision is further amplified by a targeted regional approach, focusing on the specific growth and investment potential within the Middle East and North Africa.

Achraf Drid, General Manager of XTB MENA, says:
"This partnership with a club like FC Porto demonstrates our commitment to performance and access to international markets. It goes beyond the realm of sports; it embodies our trading platform's mission and meets investors' global performance. We are delighted to leverage this partnership to solidify XTB's position as a premier financial partner for clients in the region who value reliability and innovation."

Through this partnership, XTB will boost its brand visibility using a wide range of promotional tools, including pitch-side and freestanding LED displays, outdoor video walls, and a presence in the Estadio do Dragao press room. Both brands have also committed to creating impactful and engaging digital content featuring the players.

Andre Villas-Boas, President of FC Porto, states:
"We're delighted to welcome XTB to FC Porto. This three-year agreement unites our club with an ambitious, internationally recognized organization. This partnership will enable us to create unique experiences for our members and fans, strengthen FC Porto's international reach, and generate long-term value for the club. As a member-owned club, it is our responsibility to select partners who understand our identity, respect our history, and share our ambition for the future. FC Porto and XTB are united by a culture of performance, innovation, and excellence, as well as a drive to win. XTB's arrival further demonstrates FC Porto's strength, credibility, and global appeal, and we hope these three years mark the beginning of a fruitful and lasting partnership."

Driven by the goal of making investing accessible to everyone looking to grow their money effectively, XTB will execute a wide range of activations and digital communication initiatives.

About XTB

XTB Group is a leading provider of crypto CFDs alongside 2,100 forex, stock, index, commodity and ETF CFDs. The multi-regulated broker holds licenses with several trusted agencies, including the UK's Financial Conduct Authority (FCA) and the Cyprus Securities & Exchange Commission (CySEC).

Clients can invest and speculate with up to 1:30 leverage and can use the broker's mobile trading alert service to gain market insight. XTB offers two real accounts, aimed at retail traders and professional investors.